Tresk

This logo is a product of a rebranding project for the clothing and personal branding of Tresk, a multifaceted brand that designs and sells freerunning athletic wear designed by and for freerunning athletes. The brand also serves as a significant media presence in the freerunning community. The client wanted a graphic that encompassed the individuality, versatility, and resilience that characterize this community of athletes through a new vectorized logo that I created using Adobe Illustrator as well as a glitching intro video effect using these assets. Two versions of this logo were created: one using RGB for the color scheme and one with CMYK.